Paytm Unveils Revamped App with AI Features and Digital Gold Incentives

Layering AI-driven personalization and incentive programs, like digital gold rewards, onto core payment apps reflects how fintech platforms are trying to increase engagement and retention beyond pure transaction volume.

It's part of a broader trend of "super-app"-style platforms bundling financial services, savings products, and AI assistance into a single daily-use application.

This story is reported by Business Today. Read the full article on Business Today →